This update packs new features addressing our clients’ requests: Traffic data have been added to sales data and updated optimization data. Competition prices can now be entered per point of sale when available. This allows for modeling competition more finely for each specific outlet. It is possible to set a reference period outside the estimation […]

Modern price optimization approaches in e-commerce are built on scientific value-based methods. This article provides an overview of these methods — with the help of a few sparingly selected equations ;-). As a bonus, we review central concepts in pricing such as nested purchase decisions and price elasticity. Objective: modeling demand Predictive pricing is all […]